How To Set Up A Professional Facebook Business Page

With all the options at your fingertips, setting up a Facebook Business organization Page can feel like prepping a rocket ship headed to outer space.

Only if you desire to exercise business online , having a presence on Facebook is a skilful idea.

Really, it'south more of a must.

With 2.45 billion monthly users and 1.62 billion people logging on daily, it'due south by far the most pop social network .

Still, equally Facebook has grown, then has the complexity of its features.

Don't waste another day poking effectually Facebook, trying to figure information technology all out. This article will walk you through everything you need to know to become your Facebook Business Folio up and running similar a social media marketing pro.

But before nosotros swoop in:

Post Contents

• 4 Facebook Business Page FAQs
  • one. What is a Facebook Business concern Page?
  • 2. Tin I Use a Personal Facebook Profile for My Business organisation?
  • 3. How Can I Catechumen My Profile to a Facebook Business Page?
  • iv. How Much Does a Facebook Business concern Page Cost?
• How to Create a Facebook Concern Page in 19 Easy Steps
  • Step 1: Create Your Page
  • Step two: Add a Contour Picture
  • Footstep 3: Add a Embrace Photo
  • Step iv: Identify the Key Aspects of Your Facebook Business Page
  • Pace 5: Larn How to Login to Your Facebook Business concern Page
  • Footstep vi: View Your Facebook Business organization Page Settings
  • Step seven: Add and Edit Page Roles
  • Step 8: Alter Your Facebook Business Page Template
  • Step x: Create a Facebook Business Page Username
  • Step 11: Input Your Information into the Nigh Section
  • Step 13: Add together Your Team Members
  • Pace xiv: Add a Call-to-Activity Button
  • Step 15: Create Your Showtime Post and Pin It to Your Page
  • Step sixteen: Add together Photos and Videos
  • Step 17: Like Other Pages
  • Step 18: Review Your Page equally a Company
  • Step 19: Invite Your Friends and First Promoting Your Page!
  • Bonus Step: Familiarize Yourself with Facebook Insights
• Conclusion
• Want to Learn More

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iv Facebook Business concern Page FAQs

Hither are the answers to four normally asked questions about Facebook Concern Pages.

1. What is a Facebook Business organisation Page?

A Facebook Business concern Folio is where you manage your brand'southward presence on the largest social network in the world. Your page allows you to connect with your customers and nurture prospects past:

• Sharing content
• Responding to customer service inquiries
• Collaborating with customers and other brands
• Having personal conversations with followers
• And more…

The image below shows Shopify's Facebook Business Folio :

ii. Can I Use a Personal Facebook Profile for My Business?

There are many well-intentioned entrepreneurs out there using personal Facebook profiles for their brands, instead of an actual Facebook Concern Page.

This is a bad thought.

If y'all create a personal contour, you'll miss out on a whole suite of content creation tools, analytics, and paid promotional opportunities that come up with a Facebook Concern Folio. What's more, users would need to transport you lot a friend request to engage with your brand.

And you don't want to brand it more difficult for your customers to engage with you lot on social media.

So, harness the power of Facebook Business Pages.

"Um, Tom – I've already made a personal profile for my brand…" Don't worry, I've got you lot covered:

3. How Can I Catechumen My Profile to a Facebook Business Folio?

Facebook allows yous to easily create a new Business Page that's based on your contour.

After, you lot'll take both a profile and a Page.

Facebook will copy over your information, contour flick, and cover epitome. Plus, you can select which friends, followers, photos, and videos to transfer to your new Facebook Business concern Page.

What's more than, if you catechumen a verified profile, the verified status will likewise be moved to your new folio.

There is ane main drawback: Any video views or other metrics will remain with your contour and can't be transferred to your new Facebook Business Page.

To catechumen your contour to a Facebook Business Page:

1. Click this link or head to "facebook.com/pages/create/migrate".
2. Click "Get Started" and follow the on-screen instructions.
3. Your new Facebook Business organisation Page will exist published once the conversion process is finished!

Note: If y'all're currently serving as an administrator for any other Facebook Pages or groups, and then you must add more than people as admins for those backdrop. This is just to brand sure those pages and groups are not left without an admin in instance anything goes wrong during profile to Business Folio conversion.

For more information on how to convert a profile to a Business Page, check out Facebook'south aid section .

4. How Much Does a Facebook Business Page Toll?

Just like Facebook profiles and groups, you can set up and use a Facebook Business Page for free – regardless of how many followers or likes y'all take.

Even if you spend money on Facebook Ads , at that place's still no accuse for the organic aspects of your Facebook Business Page.

What'due south more than, Facebook doesn't fifty-fifty charge a fee to add a storefront to your page !

So why does a Facebook Business Page toll nix? Well, it doesn't.

In substitution for using the platform and engaging with your customers, you help Facebook acquire even more attending from your audience .

Facebook then sells this attention to advertisers in the grade of Facebook Ads.

Now, let's build you a killer Facebook Business Page!

How to Create a Facebook Business Page in nineteen Easy Steps

Step 1: Create Your Page

To get started, click this link or head to "facebook.com/pages/creation".

Facebook provides you with two Page options:

1. Business concern or brand
2. Community or public effigy

Each type of Folio comes with a different set of features. Choose "Business organization or brand," and click "Go Started."

And you're off!

Adjacent up, you need to complete the bones details of your business concern or brand:

• Page Name
• Category
• Address

Practise your best to pick the most advisable category for your business organisation. But don't worry if you modify your mind, as yous can ever change it in the future.

If you like, y'all tin can add together your business phone number. You also accept the pick to hide your accost from Facebook users.

Once you're done, click "Continue."

Stride 2: Add a Contour Flick

Next, Facebook volition prompt y'all to upload a profile moving picture.

Almost businesses use their logo equally a contour picture, as Shopify does on their Facebook Page :

If y'all don't have a groovy logo blueprint for your business concern, check out Shopify's free tool, Hatchful . It'll assistance y'all create a professional person-looking logo in minutes.

What's more, Hatchful will create an entire brand package from your logo design. This includes images perfectly formatted for all of the most popular social media platforms .

Bear in mind that your profile motion picture is frequently shown as a circumvolve throughout the platform.

So make certain at that place are no vital elements on the fringes of your paradigm and that it looks keen when displayed as a circle or a square.

Finally, the ideal size of Facebook profile photos is 360 10 360 pixels, but they must be at to the lowest degree 180 x 180 pixels.

Step iii: Add a Cover Photo

Now it's time to add your Facebook embrace photo.

Your cover photo is oft the starting time thing visitors notice. So information technology'due south best to choose an image or video that immediately conveys your unique value suggestion and brand personality.

Here'due south Spotify'southward electric current Facebook cover epitome:

The prototype delivers a unique value proposition, and the design conveys its brand'south personality.

At this stage, Facebook prompts you to add a cover photo, but if you'd prefer, you can upload a cover video once yous've finished creating your page.

To do this, click "Skip," and y'all'll exist presented with your brand new Facebook Business organization Folio in all its glory.

And so, click the "Add a Embrace" button and click "Upload photo/video."

Encompass art displays at 820 x 312 pixels on computers, and 640 x 360 pixels on mobile devices.

Videos must be between 20 and 90 seconds long and accept a maximum 1080p resolution. You lot can upload them in .mov or mp4 format.

Beneath are some Facebook Business Folio tips to keep in mind when uploading either:

Proceed information technology fun but on-brand : Information technology's fine to have fun with your Facebook cover prototype or video, but don't get too unprofessional as it may distract users from the unique value suggestion of your company.

Center the text : Since you'll exist cropping and dragging your Facebook cover to the correct size, try to place text or objects in the centre, so they are visible.

Make videos pleasant for the car loop : Call back that Facebook cover videos play on a loop. Once they end, they automatically play over if the viewer is still browsing your Facebook Folio. Brand sure whatever content you upload is pleasing to come across when played over and over .

Stride 4: Identify the Cardinal Aspects of Your Facebook Business Page

Congratulations, you're now the proud owner of a Business Folio!

At the top of your page, you'll see links to the different Page management sections:

• Page: The link back to where you are at present
• Inbox: Where you tin can manage your messages with other users
• Notifications: A summary of your page's interactions
• Insights: Where you can rail page metrics
• Publishing Tools: Schedule new posts and review past operation
• Promotions: Manage and runway your Facebook Ad campaigns

Take a quick expect to familiarize yourself with each of them, and so come up dorsum to your page.

Go ahead; I'll wait a infinitesimal.

All adept? Okay, in the left sidebar, you lot'll run across your Page'due south dissimilar tabs.

And at the top-rig ht of the folio, y'all'll see links to Facebook's Help department and your Page settings.

Step v: Learn How to Login to Your Facebook Business organisation Page

To navigate dorsum to your personal Facebook profile, only click your proper noun or contour picture in the top blue bar.

Then, wherever yous're on the platform, you can access your Business concern Page admin by clicking the drop-down arrow in the superlative-right corner of your screen.

This will bring up a list of the Pages you lot manage – merely click the one you want to use!

Stride 6: View Your Facebook Business Page Settings

At present that you're familiar with your new page permit's take a wait at the Settings.

Facebook gives you a lot of options:

Simply thankfully, these settings are all adequately straightforward, and you can get out most of them as they are.

For now, take a read through the settings and modify anything that seems especially relevant to your business.

For example, if you sell children's toys , you may want to turn on the profanity filter. Or, if you have an international target audience, exist sure to enable the ability to write posts in multiple languages.

Stride 7: Add and Edit Folio Roles

If you have other members of your team who you'd similar to manage your Business Page, y'all add them to the settings.

First, click "Page Roles" in the left-hand sidebar. And so type in their name or email address to find them.

Next, Facebook's drop-down carte du jour provides five different page roles for yous to choose from:

• Admin
• Editor
• Moderator
• Advertiser
• Analyst

Each one allows page managers to access and utilise certain features. To sympathise the differences, cull ane of the options and read the clarification nether the bar.

Stride 8: Modify Your Facebook Business concern Page Template

Facebook provides 10 different Facebook Business organisation Folio templates for you to cull from. Each is tailored to best suit the needs of diverse organizations and individuals.

1. Standard page
2. Concern
3. Venues
4. Movies
5. Charity
6. Politicians
7. Services
8. Restaurants and cafes
9. Shopping
10. Video page

To admission these, click "Edit Page" in the left sidebar, and and so underneath "Templates," click "Edit."

To find out more most each template, just click "View Details" as you scroll through the options.

The primary difference betwixt the templates is the links in the tab department and the buttons on the toolbar.

For instance, choosing the "Shopping template" will add a "Shop" button on your Business Page. Clicking information technology will brandish the products you've added to your Facebook Store.

It'south all-time to choose the business template unless you have a specific reason to select ane of the others.

Of course, you'll notwithstanding get the option to move tabs around, i.e., customize the order they are in and which tabs are visible.

One time you've selected a template, Facebook then provides a tour to help you familiarize yourself with it.

Step 9: Add and Rearrange Your Tabs

Afterwards taking the tour, whorl down to see your Facebook page tabs.

Here, y'all tin can modify the order of your tabs or add new ones for your particular needs.

Remember, these are the tabs that show upward underneath your profile moving picture in the left sidebar of your folio.

Footstep 10: Create a Facebook Business Page Username

Facebook Business Pages allow you lot to choose a unique username to use on the platform.

To ready this, click the "About" tab in the left sidebar, and then click "Create Page @username."

Branding 101: Use your business name.

Remember, this name will exist seen and used in many of your Facebook interactions. Plus, it's what people will apply to tag your Page in images and posts.

You desire to make it easy for people to discover you.

However, your business name may already exist in use by someone else. If this is the case, Facebook volition tell you and display a cherry-red "X".

In this example, y'all'll need to get a lilliputian artistic.

If your concern is locally-focused, try calculation your location to your business concern name. For example, "@SkyrocketApparel" could go "@SkyrocketApparelLondon." Just brand sure that the brand name isn't trademarked.

Any name you cull, proceed information technology simple and memorable.

And if y'all're struggling for ideas, take assistance from the Shopify business name generator .

Ideally, it'southward all-time to apply the aforementioned username on all of your social media profiles. This makes things much easier for your existing audition to find your other profiles and pages.

Your business page username must exist at least five characters long and made up of numbers and letters only.

Many people have plant that Facebook won't allow them to create a page username.

If this happens to y'all, they recommend adding another Page administrator to change it for you. Bizarrely, this seems to work!

Step 11: Input Your Information into the Almost Section

Next, input your business information in the Near section.

Brand sure to include your mission statement too as links to your website and other social media profiles in this section.

This volition help people find your Facebook Business Page, and provide additional context when new followers are keen to learn about your business.

Step 12: Add Your Story

This is showcased prominently on your Facebook Page in the correct-hand sidebar.

To edit your story from the "About" tab, just click "Tell people most your business."

Facebook allows you to include three elements:

• Header epitome
• Title
• Trunk text

Most brands will simply copy and paste their website'due south "About Us" folio to this department. To larn more nearly creating a killer About Us folio , scout the video beneath:

Once y'all've finished creating your Story hit "Salve," and don't forget to publish information technology when you lot're ready. It'southward piece of cake to brand edits in the future.

Step thirteen: Add Your Team Members

This is an additional feature to the Page roles I mentioned earlier.

These are page managers who too cull to take the page announced on their personal contour, and their name and profile moving picture shown in this section of your page.

Why add team members?

Well, doing so improves trust and credibility. Plus, adding team members will help to promote your Facebook Business organization Folio to your team members' networks.

Step fourteen: Add together a Call-to-Action Button

Don't skip this step.

Your Page's call-to-action (CTA) button is ane of the all-time opportunities to capture prospects and leads.

Most business concern folio templates volition display the "Transport Bulletin" button to start.

To alter this, click the pencil icon and so click the "Edit push" on the drop-down carte du jour that appears.

Facebook provides different CTA options to choose from:

• Make a booking with you
• Contact you
• Learn more about your business
• Shop with you or brand a donation
• Download your app or play your game

If you lot run an ecommerce business , it'south all-time to choose "Shop with you or make a donation." You tin can then select "Shop Now" or "See Offers."

In one case you've chosen your CTA button, click "Next."

And so, yous tin can utilize the button to link to your website or to send customers to the Store section of your Facebook folio .

If you'd like to allow people to shop on your Facebook page, you need to integrate your Shopify and Facebook accounts .

For at present, you can just input your website link and so click "Finish."

Pace 15: Create Your First Post and Pin Information technology to Your Page

Facebook allows you to pin one post to the top of your page so that whenever users view your folio, it's always the kickoff post they meet.

Facebook provides plenty of mail options.

Utilize this opportunity to promote your current offer or a key value proposition.

One time you've created your mail, click the three dots indicating the drop-down bill of fare, and click "Pivot to top of folio."

You can check it's worked past looking for the blue pin icon.

Step xvi: Add Photos and Videos

Before you begin promoting your Business organisation Page, it'due south best to upload some content for new viewers to check out.

To add photos, simply click the "Photos" tab, and then click "Create Anthology."

And to add together videos , just click the "Videos" tab and then click "Add together Video."

Step 17: Like Other Pages

Okay, information technology's time to get social.

Liking other pages will add their content to your Folio's News Feed.

This volition enable you lot to appoint with other Pages and attain more reach. When y'all interact with another Page's mail, the appointment volition show up in other continued News Feeds.

This is a great manner to begin building your network .

Navigate to the Page y'all want to Like, and so click the three dots indicating the drop-down menu underneath the Folio'southward Cover Art.

So click "Like every bit your Page."

Facebook displays three of the Pages you've liked at random on your Facebook Business Folio. You tin encounter these at the lesser of the right-mitt sidebar.

Step 18: Review Your Page as a Visitor

Okay, you're nearly finished setting up your Facebook Business organisation Page! But before sharing your Page, it'south a good idea to check how it appears to visitors.

Thankfully, Facebook lets you view your Folio every bit a visitor without having to log out.

To do this, click the three dots indicating the drop-downward menu, then click "View as Page Visitor."

To switch back to managing your page, simply click "Switch back to your view" at the top of the page.

Be certain to do this from time-to-time to bank check that you're happy with how your Page appears.

Pace 19: Invite Your Friends and Start Promoting Your Page!

Your Page will appear more than credible to new followers if it already has some likes and interactions from other people.

This is because of social proof .

And then to become your Page off to a good start, invite some friends to like information technology by using the tool in the correct-hand sidebar.

Once your friends have helped yous get your page off to a skilful kickoff, you can link to your Facebook Business Page from your website and other profiles and begin promoting it!

To larn more than about promoting your Page, cheque out our guide, " 15 Ways to Increase Facebook Followers and Likes in 2022 ."

Bonus Step: Familiarize Yourself with Facebook Insights

Finally, Facebook tracks your page interactions to provide you with a suite of useful analytics.

You tin observe this information by clicking "Insights" at the acme of your Facebook Business Page.

It'll be blank until your folio accumulates interactions, but after a while, information technology will be full of useful information!

While having all this data at your fingertips is dainty, it's only beneficial if you empathize which Facebook metrics thing the most to your business organisation. Below are three primal metrics you should runway and improve upon.

• Reach: This indicates the number of Facebook users who saw your content on Facebook. Information technology'due south normal to have a low attain since Facebook presents your posts to only half dozen people out of 100 who like your Facebook Concern Page. That existence said, y'all tin always use Facebook ads to crash-land upward the numbers.
• Post engagements: This metric is a crucial part of Facebook's newsfeed algorithm. Consistently high engagement on your posts means people like your content, and you should merely brand minor changes to your strategy.
• Videos: This metric shows the number of times your videos were played for at least three seconds. A low number indicates the need for new intros and captions that entice audiences to watch entire videos.

Decision

Facebook is the largest social network in the globe – by far. So if you want to expand your business online, it'southward well worth taking the time to set up a Facebook Business organisation Folio.

This marketing tool has a lot of moving parts, but for best results, be sure to configure your page correctly.

And think, before you start promoting your Facebook Concern Page to customers and prospects, it's imperative to take plenty of content ready-and-waiting for them to savour.

Practise you have any questions about Facebook Business Pages? Let us know in the comments below!

Want to Learn More

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• 15 Means to Increment Facebook Followers and Likes in 2022
• The Ultimate Guide to Facebook Live Video

How To Set Up A Professional Facebook Business Page,

Source: https://www.oberlo.com/blog/facebook-business-page

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